Dangerously changing moods of humans make them the most unique species on Earth. It is observed that our moods keep changing with every changing season as well. However, reading my post title, you’ll be surely thinking how our mood swings could be related to logo design. The importance of understanding the human mood is imperative in making a logo design since logo designers are human beings too. They also experience variations in their mood and behavior with the change of every season. This phenomenon is called Seasonal Affective Disorder (SAD), but don’t worry…not everyone falls prey to this. For those who change by season, it is useful to control these erratic feelings while designing logos.

We already know for a fact that companies like Google and Yahoo change logos for occasions like Christmas, Halloween and Thanksgiving. But many a times we see that logos being designed in a specific season reflect the moods and feelings of the designer because of that particular season. Let us examine how the four seasons of summer, autumn, winter and spring influence logo designing:

1. Designing Logos in “Summer”:

Summer, the hottest season of the calendar year, sends a reciprocal effect on humans. People tend to be hot-headed and restless in the summer spell and incline towards bright and intense colors. So, as logo designers, this may affect on the logo you are working on. You will see a general trend of logos designed in summer to be mostly yellow or orange, representing the warmth of this season. Facing the heat, also some designers may rush and haste while designing in summers. Have a look at these logos below:

2. Designing Logos in “Winter”:

Winter is a time of the year when people generally tend to retreat and remain sensitive to colors. This is also the time when we tend to be lazy and sluggish. This is a major threat for logo designers who can lag behind their deadlines in winters. The major colors that are mostly tolerable in winter are white and shades of blue and azure. Have a look at these logos below:

3. Designing Logos in “Spring”:

Spring is the most colorful and vivacious of the four seasons. It is associated with joy, passion, and reawakening. This is the time of the year when the human mind has a strong affinity towards colorful and lively things like flowers. That is why coloring eggs on Easter also falls in spring time. Spring season usually tempts a logo designer to create colorful and vibrant logos, one that exhibit abstraction and natural beauty. Have a look at these logos below:

4. Designing Logos in “Autumn”:

Autumn is the period when for logo designers can be considered as the ‘color-shed’ mode. It is the season where the color brown, auburn and red are mostly seen. No wonder this is the season when we see auburn and orange colored pumpkins at Halloween. Due to human nature, designers often tend to use an auburn tone of colors in this season. Following are examples of autumn logos: